From point to point


Lost? Don’t worry! In Erfurt, two scientists proved that side lanes are often more interesting, anyway. Just as diverse as the life lines of a Jena museum’s director or the extravagant line of an Apolda fashion label. 100 years ago, Bauhaus started from one exact point. Since then, it’s not only the ImpulsRegion that has profited from its modern ideas, but the whole world!


The design of asymmetric lines

Questions to Katrin Sergejew /
Fashion designer (Dipl) and founder of the kaseee [design & art] label

Your designs are just as creative as the label itself. What’s behind the name of the label, derived from your own name KAtrin SErgEjEw?

The creativity of each collection always depends on the mood at the time, first expressed in sketches and drawings, later in the fashion. My trade mark is asymmetry, because it causes tension. However, I always put some place of rest into my collections.

From Apolda to the world: Berlin, Paris or Zurich – just to name a few of the places where you took part in fashion shows. But you’re still firmly established in Apolda, after all; for some good reasons:

…because Thuringia is my home. I was born in Jena, but I’ve found super big workshop spaces in Apolda. I use the local potential, am centrally located if I need to get to Erfurt or Berlin and I enjoy the city life with a country feel to it.

To react to circumstances and individual needs is one of the revolutionary approaches of Bauhaus. Is this somehow reflected in your own attitude to work?

Die kaseee – collection is very flexible, adaptable to different lifestyles and the individual needs of the wearer. On top of it, the designs are extremely functional, comfortable and casual at the same time. All the leather jackets are reversible, for example. The Bauhaus idea of mixing different materials is also reflected in our own ideas, i.e. by refining materials with silk screen prints.

Event tip::
Presentation of the new collection at the kaseee - fashion brunch in the Apolda studio on the 2nd March 2019



Modern perspectives

Three facts about Johanna Hofmann-Stirnemann (1899-1996) / Art historian and curator

First class — The graduate in Art History started her position in Jena on the 1st April 1930, being the first female museum’s director In Germany. It was here that she made the modern aspiration for every exhibition “to be an educational institution full of life”, a reality.

Modern — The same year, she became director of the Jena Arts’ Association and kept its ground breaking avant-garde tradition alive. She consistently exhibited modern artists like Erich Heckel and Karl Schmidt-Rottluff.

Unconventional — She rebelled against the cultural policy of the national socialist dictators by resigning from her post in Jena, in 1935 and emigrated into herself. After 1945, she was one of the first to help resurrect museums in Thuringia, even directed temporarily the Goethe – and Schiller Archive in Weimar. Then, she had to rebel again against a restrictive cultural policy. This time, she left the GDR in 1950 and went to Berlin (West), where she died at a very old age, but almost forgotten, in 1996.

Event tip:
Jena municipal museum: The shine of the modern world. Lamp glasses from Jena in the Bauhaus era, 27th September 2019 – 29th March 2020



Straying away from straight lines

Mind games with Stefan Peter Andres and Frank Mittelstädt / Strollogists from Erfurt  

What is Promenadology?

A)   The scientific name for the construction of a promenade based on the experience of walkers with or without shoes.
B)   Special term for “Strollogy” – defined by a focused, multi-sensual and conscious perception of the environment, leading from looking at things to actually seeing them.

What is a flaneur?

A)   Lover of a Flan - the sweet dessert crème-caramel that he devours whilst strolling?
B)   Male or female pedestrian, who wanders around slowly and aimlessly, eyes focused on trivial things, coupled with a profile neurosis.

What is Rock ‘n Stroll?

A)   Derives from the American term for a collapsible pushchair (stroller) with a rocking function (rock)
B)   Rallying cry, motto and logo of the Initiative for urban strolls, set up in 2013.

Insider tips:
Frank Mittelstädt recommends plunging into the urban Erfurt garden community Laguna; literally, from the jungle of the city straight into an oasis that used to be a wasteland, not too long ago. / Stefan Peter Andres declares: “Explore your own insider tip for Erfurt yourself – go strolling! Detours and leaving well-trodden paths are permitted!”




With white gloves at the cradle

Museum’s visit with Dr. Ulrike Bestgen / Director of the bauhaus museum weimar as part of the Weimar Classic’s Foundation

Being the curator, she understands that you can’t touch a precious exhibit without cotton gloves. We’re talking about one of Dr. Bestgen’s favourite pieces, the famous Bauhaus cradle that has a very interesting background and is very important for the whole collection. While explaining the functional design, she likes to ask visitors whether they would actually put their own babies into this kind of cradle and usually gets a positive reaction. Young Bauhaus apprentice Peter Keler designed this piece, many years ago. The principles he had learned from his teachers, like the basic Bauhaus colours and shapes influenced his creation as much as his experience of being a young father, himself. The cradle should “work”: hence, he positioned the centre of gravity in such a way that the cradle can’t capsize and he didn’t even forget to have “air conditioning” holes all around the base. The art historian, Dr. Ulrike Bestgen always gets very excited whenever she shows the key object of this new exhibition to visitors. At three levels and over a space more than 1 600 square metres, the exhibition houses roughly 1 000 exhibits, some of them actual design icons. The museum tells the story of Bauhaus from its beginnings (1919-1925) to now, where we can still feel its repercussions. A team of architects and designers developed a museum’s concept that facilitates a very lively museum’s experience. Visitors can get involved in experiments or ask highly topical questions. Visitors become Bauhaus apprentices themselves and they can validate their own ideas in a very hands-on manner.  Walter Gropius, the founder of the revolutionary School of Art and Design, seems to be still here himself and asks his famous central question: ”How can we live together?”
With the model house “Am Horn”, the Weimar Bauhaus presented as early as 1923 its own vision of the house of the future. The abstract room sculpture of the new museum’s building is another pointer. Dr. Ulrike Bestgen has been project manager right from the start. She drove the project with expertise and passion. She wanted to launch her “new baby” exactly on its due date- the 100st anniversary….because: The Bauhaus cradle is in Weimar!

Event tips:  
On occasion of the Bauhaus anniversary, there will be a bunch of birthday rosettes: events like the grand parade to celebrate the starting date of Walter Gropius’s work in Weimar (1st April) or the world premiere of a ballet at the Weimar National Theatre (6th April), the Bauhaus festival of Weimar colleges (12th April) or the Bauhaus marathon run (28th April).


Answers to Quiz: 1B, 2B, 3B